Stop screaming

Stop screaming at me. I can’t hear you.

There are no headers. No taglines. The executive summary is missing even though the title says otherwise. My eyes don’t know where to focus. Rainbows jump from all four corners. Too many graphs, pictures and icons makes me feel like I’m in a hoarder’s house. And why are there tens of slides that don’t tell me anything?

You spent a lot of time on this. You had fun and went a bit overboard. But… It’s as if your presentation swallowed up the English dictionary and threw up all over the pages. I don’t want to read your slides. My eyes hurt and I don’t know where to focus.

You’ve made it too hard. Why won’t you just tell me what I need to know? Before getting upset, please remember I’m just trying to be honest. The purpose of every presentation is to tell the story. To get the message across.

I can’t hear you through the clutter and the noise. Take a step back. Figure out what you’re trying to say. Say it! Get rid of all the other stuff that doesn’t tell the story.