Imagine a group of young black men pumping their fists high above their heads with sweat and tears down their muscular faces. They look hungry for more.
What do you think is happening? How do you feel about this situation?
What if I told you this picture was taken in South Africa, on the day of Nelson Mandela’s inauguration?
Now, what do you see?
Context is the frame in which we fill the content. Without context, the content can be interpreted in million other ways away from the truth.
With limited time and competing attention for our time, we often jump to the content without spending enough time framing and contexualizing the big picture.
No context, no content.