Is a choice we often forget about. Microsoft did nothing when they became aware of Chinese consumers using pirated and illegal copies of its software. It was a conscious decision. And a good one.
The logic went as follows: if Chinese consumers got used to Microsoft Windows and earned enough money, they will eventually pay to use a product they have gotten used to.
Microsoft was right.
But… we often forget about the choices we must make with limited time. This usually involves quality people in high demand. If we need to choose between two people for a job, relationship, or business partnerships, we must choose wisely and swiftly. Because if we linger and wear out their patience, they may walk away out of frustration.
So how do we decide to do nothing or do as quickly as possible?
There won’t be enough time. There won’t be perfect information.
I ask myself one question:
Which option would the Future Me appreciate the most?